A lamentation for the ages:

Simply put, I don’t have the money this month. I scrambled to make it, but I wasn’t able to make it happen. Yeah, I’m very aware – if I don’t do it this time, I won’t be allowed to sign up again next month. I don’t like it much, but hey – your game, your rules. Thanks for the goodies I’ve gotten so far from the newsletter – I’ve gotten my money’s worth.

I have to disagree.

If he couldn’t figure out the daunting task of making — at bare minimum — $3.23 per day with the info, I daresay he did NOT get his money’s worth.

The irony truly writes itself sometimes.

And, it’s a supreme example of why my “no coming back” rule for “Email Players” exists.

Contrast the above with these apples:

My pal Shane Hunter once used info I teach to launch a successful consulting business while laying in excruciating pain after major back surgery in a hospital bed. One of my subscribers mailed me back in December to say he had just been diagnosed with terminal cancer, but to keep sending the newsletter to him anyway and to check in with him in a few months just in case (last I heard he is still fighting, btw). Another of my customers is blind to the point someone has to read my issues and books to him, and still manages to implement.

And so on, and so forth.

In case the point isn’t obvious:

Whatever someone’s excuse is, it ain’t that they “can’t” it’s that they “won’t.”

These blokes who quit while insisting they get so much “value” out of what I teach don’t even have the foresight to take advantage of the perk they get to ask me questions via email before curling up into a fetal position and giving up.

i.e., they don’t even try, they just roll over.

Thus, my no-coming-back policy.

Fortunately, there is a solution for all this for those with foresight & and a backbone.

And to explain this solution, I refer you to a scene in the movie “The Wolf Of Wall Street” where Jordan Belfort is giving his salesmen a pep talk that goes perfectly with the times. A scene your pal, “The Count of Commerce”, elBenbo is hereby going to shamelessly paraphrase, with said simple solution almost everyone agrees with, but hardly anyone ever gets around to acting on.

Here it goes:

“Are you behind on your credit card bills? Good. Turn on your computer and start writing emails. Is your landlord ready to evict you? Good. Shut off Facebook for 15 minutes and start writing emails. Does your girlfriend think you’re a worthless loser? Good. Quit being a panytwaist and start writing emails! I want you to deal with your problems, by becoming flush with new business! All you have to do today …is turn on your computer, and type the kind of emails that I teach you in ‘Email Players’.”

If someone can’t do that?

Let ‘em go haunt Facebook or whatever it is they do to get the warm & fuzzies.

All right, let’s move on to the good stuff:

The upcoming May “Email Players” is by far the most valuable I’ve written to date. It’s about using, finding, and interfacing with your own media platforms. Do it right, and it takes away a lot of business & financial uncertainty. It can also add a lot more rupees to your piggy bank, too. And, best of all, again if you do it right… it can position you high above all your wannabe competitors, as they fold because they are too lazy, too unmotivated, or simply too low IQ (low IQ as far as marketing & business goes… not literally low IQ on an intelligence test — let the outrage culture sob sisters take note) to write an email each day, to a list of receptive leads they are consistently building, selling something that can improve their lives.

It ain’t rocket science.

But at the same time, that business ain’t gonna build itself…

Here’s the link to subscribe before I send it to the printer:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

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