I might talk a good game about email.
Like it’s the 9th wonder of the world.
But, truth is it ain’t all watermelons and cream. There’s also a “dark side” to using my email methodology that scares people away from it sometimes.
Here’s what I mean:
It’s not unusual to see a HUGE sales bump with my methods.
Right off the bat.
Sometimes as much as double your current sales. (Yes, “Email Players” subscribers have reported this, and I’ve had it happen, too.)
It’s different for everyone, of course.
But it has happened.
So what’s the problem?
The problem is…
The following sudden DROP in sales.
It’s always unexpected.
(Even though I warn people about it…)
And it always throws people for a loop. I mean let’s face it — when sales shoot through the roof and then suddenly fizzle away for no apparent reason, you’re gonna sense a disturbance in the force.
You’ll know something is rotten in Denmark.
But you won’t what it is or how to fix it.
Soon worry sets in.
Panic rears its fugly head.
And the calls for help flood my inbox…
So what causes this mysterious drop in sale?
It’s quite simple, really:
Not adding more names to ye olde list.
This happened to me early on, too.
I was selling my “Copywriting Grab Bag” product. Sales shot up overnight using my email methods. And I was as happy as a politician in a brothel thinking the party would never end.
Until it did.
Sales started dropping off.
They continued to come in consistently (still way better than before I used my email methodology), but the big waves of sales stopped.
Yes, the buyers list was growing.
But the prospect list had significant… shrinkage.
Eventually, the lightbulb went on and I got busy list building.
Now, here’s the good news:
Luckily, “The Email Player’s Playbook” (that comes with your “Email Players” subscription) includes a couple appendixes on how to quickly (and inexpensively) grow your list. And the next issue talks about using solo email ads (a great way to grow most lists), with examples on how to write them.
So something to think about.
But if you want in, decide quickly.
Next issue goes to the printer soon.
Subscription info at:
Ben Settle
