Next week I am publishing what I believe to be the single most valuable “Email Players” issue of the 105 prior issues so-far published.
And the reason why is because it’s about building your own media empire.
This is not only mandatory knowledge for anyone who wants to compete and conquer in what I believe the new Internet (Web 3.0) will be… but also for anyone who wants to simply protect themselves from this insane economy being run by even more insane bureaucrats, incessant de-platforming, social media algorithm shenanigans, privacy debauchery, and from having a business relying on an ever more intrusive big tech industry openly hostile to small businesses and solo entrepreneurs of all stripes.
The irony:
The model for how to do it is not Steve Jobs, Bill Gates, Zuckerburg, Murdoch, etc.
It’s someone who’s been dead for 70 years:
The infamous newspaper mogul & media “emperor” William Randolph Hearst.
For example, take this snippet from his excellent biography “The Chief”:
[Hearst] built the nation’s first media conglomerate by extending his newspaper empire horizontally into syndicated feature, photo, and wire services; magazines, newsreels; serial, feature, and animated films; and radio. . .The opportunities were limitless for expanding his empire — and his audiences — and he capitalized on every one of them.
Decades before synergy became a corporate cliche, Hearst put the concept into practice. His magazine editors were directed to buy only stories which could be rewritten into screenplays to be produced by his film studio and serialized, and reviewed, and publicized in his newspapers and magazines. He broadcast the news from his papers over the radio and pictured it in his newsreels.
This is what the May 2020 “Email Players” issue is essentially about.
Just “modernized” and adapted to my wily ways for using email and other media, and how to use them to potentially & exponentially “up” your sales, your influence, your business’s economic security, and your ability to leave your “mark” on the world.
A tall order?
Is there any other kind?
Whatever the case, the deadline to get this issue is coming up quick.
Here’s where to subscribe while you still can:
Ben Settle
