So I heard another Internet “death of” prediction.
What happened was, my droog Jon McCulloch was listening to a CD from a (very well known) Internet marketing guy. Someone probably 95% of online marketers would recognize. And, yes, a guy whose name I won’t tell you (dontcha hate when I do that, ya little gossiper?)
The “who” doesn’t matter anyway.
It’s the “what” he said I want to skewer.
And that is:
“Email marketing is dead”
Riiiiight.
I guess I didn’t get that memo.
As my sales (and those of many of my “Email Players” subscribers) are higher than ever using good old “retro” email.
Anyway, people are always pronouncing email dead.
Usually they blame social media.
And spam.
And lower open rates.
Yada, yada yada…
In a way they’re right, though.
Email IS dead for most people.
Like people who give away lots of “content.”
Who write emails as if they’re static sales letters.
(Which is a big mistake, BTW).
And, who simply don’t know how to sell.
For them?
Yes.
Email is dead as a hammer.
For the few of us who know how to use it?
It’s alive and kicking.
Who knows?
Maybe one day we’ll see the death of goo-roo predictions.
Until then, realize this:
Whenever someone (especially a goo-roo selling an alternative to whatever death he’s pronouncing) says a media, format or platform is “dead” (i.e. long form sales letters, email, plain text, etc), you can be sure it’s alive and breathing.
Although I gotta admit:
I kinda dig my competition believing email is dead.
It’s less competition for me.
And, less competition for my “Email Players” subscribers.
(Not that we have “competition”…)
So keep predicting, ye goo-roos.
And we’ll keep profiting.
Subscribe to “Email Players” here:
Ben Settle
