Had an interesting time at the doctor’s last week.
I won’t say it was fun (is going to doctors EVER fun?)
But it was interesting and even kind of useful from a sales and marketing standpoint.
Here’s what happened:
Two weeks ago, I was diagnosed with something by my regular (allopathic) doctor which I have absolutely zero symptoms for (it only showed up on a blood test). And last week I sally forthed to an alternative (anti-aging) doctor for a second opinion.
No… I’m not dying or anything like that.
It’s just a minor league (really minor league) health “glitch” I’m hoping was incorrectly diagnosed the first time. And, frankly, it’s a joke compared to REAL health problems people are facing. (Like cancers, strokes, paralysis, multiple sclerosis, etc.)
Still, it got me to thinking.
Right now, this particular “ailment” is HOT on my mind.
I’m googling everything I can on the subject.
And I’ve sorta become a wannabe expert about it (like I told my naturopathic doctor, “I know just enough about this problem to be dangerous to myself”).
Anyway, here’s the point:
There’s nothing about this health problem that’d bore me.
No sales letter on the subject that’d be too long.
No cold call that’d I hang up on.
And guess what?
Chances are, you have people like this in YOUR market, too — who really want to solve the problem you have the answer for.
And if you want to make selling super easy, focus on THEM.
In fact, if you do, you almost can’t fail.
Anyhoo… something to think about.
For lots more natural sales cures directly from Doctor Settle’s prescription pad, check out:
Ben Settle
