Not long ago, I wrote in one of my daily emails:
“I’d bet green money someone who knows what they are doing with email can make more sales sending a handful of emails they quickly write and load in an autoresponder, dripped out over 4 or 5 days to a list of 1,000 people… than a chest-pounding social media rockstar can make lobbing 100+ posts per day to 100,000 so-called followers during that same time frame.”
This is simply a fact.
Anyone with even a modicum of email skill knows this.
And only an amateur marketer with their head shoved so far up their gluteus bootyus they foolishly think you “need” social media to build a business would dispute it.
In fact, right after I wrote that, “Email Players” subscriber Fotis Chat wrote:
So true. Today i started the “Trolling the feminists” campaign. I emailed my list and copy pasted the message to my Fb page.
600 people VS nearly 3,000
People on the list show their support via donating money. People on social media show their support by liking and sharing.
I expected that much but damn. I pity the fools who feel happy only with social media accounts.
I used to pity them, now I celebrate their ignorance.
Why?
Because technology as well as ideological political/social shifts are happening so quickly, with de-platformings happening so frequently, and with certain new media opportunities popping up so rapidly… that the future belongs not to the lowly “internet marketer” — and certainly not the “social media influencer” — but to the few who know, understand, and consistently apply the importance of building a media business, and not just a [insert whatever the “thing” is you do] business.
I don’t care if you’re a freelancer.
Or a coach.
Or an info-publisher, professional service provider, brick & mortar business, podcaster, seller of subscription offers, or any other kind of small or solo entrepreneur.
Behold the May “Email Players” issue.
I show you not just what medias I use & advocate using, and how to mix & match ‘em, but also — because there will no doubt be new medias created in the future, with current ones taken away — how to think like a multi-media publisher, and not just a seller or doer of whatever is is you do or sell.
It’s the difference between being a chef or the owner of a restaurant chain.
The former can make a good income.
Maybe even get “rich.”
But the latter?
Can potentially build lasting wealth, a lasting legacy, and, yes, a lasting empire.
The typical (i.e., majority of) small & shallow thinking “internet marketer” won’t comprehend this. But those with the desire and capacity to think big will. And, they are the only ones who should even think about subscribing in time to get the May issue anyway.
Here’s the link to subscribe to get this issue, while you still can:
Ben Settle
