There are two kinds of men in this world, those who drink and those who pour
So sayeth a drug lord in an episode of “Breaking Bad”.
Criminal or not, he’s got a point.
Especially in the online world.
For example…
Those who “pour” have these traits:
- Zero focus
- Always looking for shortcuts (endlessly obsessed with “cheat sheets”, “swipe files”, and “lazy ways” to do business online)
- Are copycats (no originality — just swipe, steal and copy)
- Low tolerance for deep thinking
- Lazy
- Look at buying products designed to help them build their businesses as expenses instead of long term investments
- Are followers (never leaders — in either thought or deed)
- Fanboys of gurus (and goo-roos)
- Desperate to be liked
- Afraid to take chances
- Treat their businesses like hobbies
- Play to not lose instead of play to win
And the list goes on…
Those are the pourers — the vast majority of online marketers. They pour for those who drink (figuratively speaking — for anyone reading this who doesn’t understand the concept of “context”…)
It doesn’t make them bad people.
Nor does it mean they can’t change.
(Many who drink started out by pouring).
The drink mentality is what I teach in “Email Players”.
That’s why it doesn’t teach how to get rich by next Monday… or how to “trick” people into buying (which is not only stupid but it guarantees they never buy again from you)… or to be needy and desperate but to instead operate from a mentality of abundance.
In other words…
It teaches how to build your sales over time.
Yes, there’s up front action. (Sometimes lots of action.)
But it’s a long term strategy.
You don’t send an email and retire.
You send emails daily.
For months and years.
And you let those sales multiply into back end sales, happy customers, and (eventually) and an empire that nobody can hack, knock off or steal — since it’s based on you, your personality and your brain.
It’s not for those who pour.
It’s for those who drink.
If you want to drink at my table, go here:
Ben Settle
