Gary Halbert in his newsletters used to quote this old saying…
“No good deed goes unpunished!”
Case in point:
I hardly ever respond to email questions (Email Players subscribers being the exception). And if I do, they are addressed publicly as “fodder” for my daily emails so everyone can benefit from them.
But, one time I broke that rule.
And… I was reminded WHY I had the rule in the first place.
Here’s what happened:
I thought it’d be fun to mix it up and answer some of the dozens of questions that can accumulate over a week. Anyway, I answered one dude’s email question about auto-responders and he soon replies back with… a complaint.
Apparently, my “curt” answer bugged him.
Sure, he liked the info.
But he wanted a SALUTATION, dang nab it!
A friendly greeting.
And some fraggin’ “cordiality.”
Amusing, isn’t it?
And kind of useful, too — as it was a solid reminder of the “gimme gimme gimme” mentality created by the Internet Gary Halbert wrote about lo them many years ago, and why I should be trying harder to REPEL such people.
Hey, what can I say?
I see biz lessons in everything.
Even in dorky complaints.
I’m a glass half full kinda guy…
Ben Settle
P.S. Another cool thing that happened is it reminded me just how cool my “Email Players” subscribers are.
They ask great questions.
Are eager to learn and get better at email.
And rapidly apply the info taught.
They don’t whine and complain about info.
They use it.
And they’re a pleasure to deal with.
My kind of people.
To see if you qualify for this exclusive “club”, go to:


