One of the best copywriting lessons (that applies even more to email than writing sales letters) I ever read was from the late, great Gary Halbert about using unusual facts to start your ads out with to create instant interest and curiosity and increased readership.
Examples of unusual facts, being things like:
- Most lipstick contains fish scales.
- Donald Duck comics were banned from Finland because he doesn’t wear pants.
- It took Leonardo da Vinci 10 years to paint Mona Lisa’s lips.
- And so on, and so forth.
Anyway, here’s why I bring this up:
The December “Email Players” issue (which goes to the printer tomorrow) contains a huge list of unusual facts that are each perfect for using in daily emails.
There are many such lists floating around.
But, *this* list is the best one I’ve ever seen specifically for writing emails with.
More:
I show you a real life example of how easy it is to do these unusual facts, too. And, when you possess this list and use it, not only will it make for some great emails, but it will force your brain to connect other ideas and concepts and facts into emails for the rest of your long-living days.
Time is running out fast to get this issue, though.
You have until tomorrow when I send the list to the printer.
After that?
Too late, my little droogling.
Here’s where to subscribe:
Ben Settle
