Following is a cautionary tale…
The name has NOT been changed to protect the guilty (in this case, yours truly). And, if you take it to heart, I think you will understand yet another reason why you must email your list daily, keep them constantly engaged and reassure them you care about and are thinking about them.
Anyway, here’s what happened:
Few months ago I started dating a doctor chick.
Very cool girl.
Lots of fun.
And, a blast to hang with.
Then, the holidays hit, we lost touch and, well, these things happen. A few weeks ago we finally reconnect and she says she’s been seeing some dude over the past month because she thought I only liked her as a friend, but could she still hang out with me, etc.
Of course, I told her it’s all good.
Don’t even sweat it.
And, yes, go ye forth and pursue the other guy with my blessings (as readers of the February “Email Players” issue will discover, attracting new women — and customers, if you’re married or a chick — in your life is cake if you use my system to do it, you simply don’t worry about it).
But, it was a great learning lesson.
Not just for dealing with chicks.
(And their strangling need for reassurance and communication…)
But, even more importantly, for bid’niz.
Here’s what I mean:
Most marketers are afraid to mail regularly.
Or, they simply don’t have anything to say.
Or, they don’t think it “works.”
But, I’m here to tell you:
Just like how doctor chick thought I wasn’t that “in” to her (i.e. only liked her as a friend and not romantically due to neglect and lack of communication), your list is thinking you don’t really like them “that” way, either, if you (1) only mail them when you launch new products (2) rarely talk to them or (3) don’t know how to communicate with them in a way where it’s obvious you both like and respect them, and want their business.
That, Romeo, is where “Email Players” can help.
It’s what my system does:
Keeps your list engaged.
Interested.
And, when ready, eager to buy.
(If you have something they want.)
Bottom line:
Show your list some lovin’.
Go here to learn how:
Ben Settle
