Don’t shoot the messenger.
I know the social media addicts hate when I even so much as suggest social media isn’t the marketing panacea they think it is. Not saying it doesn’t have its place. But people seem to miss the point with it.
Let me giveth you an example.
Recently I read this in an ezine:
“90% of consumers trust peer recommendations… but only 14% trust advertising. The ROI of Social Media is your business will exist in 5 years!”
Okay, let’s put this under ye olde microscope.
Yes, it speaketh the truth about trust.
No argument there.
But that’s a function of bad advertising.
Not advertising itself.
Take email, for example.
Do it right and you ARE a peer. You’re also a trusted source. And (if you know what you’re doing) you’re also perceived as a leader in your market/niche/industry by a good portion of your list.
Who do you think wins the fight?
The “peer”?
Or the peer/market leader?
So go ahead.
Tweet your can off.
Spend all day on FaceBook.
But unless you’re perceived as a leader (or at least an expert) then why would your peers listen to you over their other peers?
So be a peer AND a leader.
IMHO, email is perfect for this.
Do email right and no goo-roo can compete with you.
(To the people on your own list.)
And no “syndicate” can steal your thunder.
(You’re your own syndicate.)
To take your biz to the next level, become an Email Players subscriber. My goal is for subscribers and I to make a crap load of the green stuff together using email.
But it’s not for the wannabes.
And it ain’t cheap.
To see if you qualify, go to:
Ben Settle
