A true story about how to add sales to ye bottom line:

One of the characters who doesn’t make an appearance in “Zombie Cop”, but who is referenced is Anghel “Fezziwig” Belasco.

He’s a grouchy & crotchety 4,000+ year old vampire.

And, he’s a major character in the sequel.

I created his middle name while talking about it with “Email Players” subscriber and 3x’s returning “Oceans 4 Mastermind” repeat client Jim Clair while we were having dinner in Vegas one night, over a Samuel Adams “Old Fezziwig” Lager.

It was a powerful breakthrough.

And, should help the sequel’s sales quite a bit.

In fact…

If’n I don’t screw it up, the sequel should be one of the most entertaining vampire stories ever written based almost solely on this vampire’s personality I was able to nail down by talking to Jim that night (and the other times we hung out in Vegas).

But, that’s not all.

I got a bunch more ideas from “casual” talk at Oceans 4.

Like, for example, “Email Players” subscriber Murray Gray gave me a cool idea I will be teaching in a future “Email Players” issue.

Russell Brunson taught me a kick ass subject line tip.

Andre Chaperon taught me a huge tip about email timing.

And Steve Gray (our special guest — a media buying genius who buys over $10 million per year in media — fascinating guy) showed me how to promote my “Zombie Cop” book (he even used it as an example during his talk) and get leads for BenSettle.com.

And the list goes on.

None of these tips were taught during the mastermind.

They were taught at bars and restaurants we took the clients to.

The point?

I can’t speak for the other guys.

But to me, the most valuable part of our Oceans 4 Mastermind Workshops ain’t necessarily the hot seats. It’s afterwards, when we take attendees to a pub, grab a table and just… talk marketing. And so, if you’re interested in our next Oceans 4 event (in Miami, June 21 & 22) this is something to think about.

Here’s what to do next:

1. Go to www.Oceans4Mastermind.com

2. Watch the video

3. Opt in

4. Follow the instructions

It ain’t cheap.

And it ain’t for the timid.

But, it can put lots more coinage in ye olde pocketses.

We’ll see ya on the other side, Fezz…

Ben Settle