A few months ago, “Email Players” Sean Corbett sent me a true-life example of why when the late, great Gary Halbert said to write for money and not applause, he wasn’t just whistlin’ dixie.
Here are the gory details:
(Profanity edited so as not to offend any delicate spam filters or mush cookies)
I was doing this before buying Email Players, but still had been following your daily emails for a while.
My main client and I measured e-newsletter performance by the amount of “F— You”s we get in return.
(client has a complex service that involves a phone call with the head salesman and only then can be sent to an online sign-up form)
If the email is a Zero F__You then it also doesn’t generate any profit.
We aim for a 3-4 F__-You quotient, to know that the email gets the blood up one way or another. More than that, and I am just aggravating the list unnecessarily.
At least one email should threaten you with legal action.
Those ones also make the most sales, and generate the most “Thank-You”s too.
You seem to qualify your list much harder than my client, but I’d imagine you are still above a Zero F__-You quotient. Especially near the end of the month.
A confession:
I don’t get nearly as many angry push-up troll & hater responses as I used to.
I don’t know if it’s because I curate as hard as I do.
Or if they know I will simply profit from it.
Or if they just don’t find me an easy target for their rage.
But, I will say this:
The essence of what Sean said is true across the board. If you ain’t ticking off the people you don’t want, chances are you ain’t turning on the ones you do. And, it’s something my “Email Players” methods let you do quite easily.
Maybe not to get the blessed FU response.
But, to make more sales.
Create better and more loyal customers.
And, yes, to have more fun.
Subscription details here:
Ben Settle
