One of my favorite Seinfeld episodes is when George Costanza is desperate to get Jerry’s girlfriend to like him.
The fact she doesn’t like him really bothers him.
He becomes obsessed with her.
Even to the point where he tells Jerry:
“This woman hates me so much. I’m starting to like her…She just dislikes me so much… It’s irresistible… A woman that hates me this much comes along once in a lifetime.”
People laugh at that scene.
But, the reason it’s funny is because there’s truth to it.
(Comedy not based on truth is simply not funny.)
Indifference makes people more persuasive — whether it’s in romantic relationships, business relationships, customer relationships, or any other kind or relationship. That’s probably why one of Robert Green’s 48 Laws Of Power is to have contempt for things you can’t have, so you make yourself immune to such forces.
Which brings me to why I bring this up:
There is a way to use this quirk of human nature in your emails.
It’s something I’ve done for many years, in many different markets.
And, if you use your hot little fingers to turn to page 5 of the forthcoming May “Email Players” issue, I show you how I do it.
Time’s running out to subscribe before it goes to the printer.
Here’s where to subscribe:
Ben Settle
