Yesterday’s email was… incomplete.
It was about how goo-roos are always inflating everything, and how that’s one way to tell the difference between a legitimate guru (a real teacher) and a goo-roo (a wannabe).
Well, guess what?
Here’s another page from the goo-roo “playbook”:
They COPY everything.
Case in point:
In a golf business I work with, someone recently decided to rip off (more or less) the entire look and feel of the site, products and blog. Everything from their ads… to their blog skin… to the claims they use… to their product design… to even the URL are (as one person observed)… “eerily familiar” to ours.
Of course, this happens when you’re top dawg.
You might as well expect it.
It used to annoy me, too.
But nowadays, I find it kind of amusing.
It’s entertaining to watch the goo-roo in charge of such sites (and yes, there’s always a goo-roo at the controls of such operations) try lifting certain words, designs, sales funnels, etc to create their own “Frankenstein’s monster” of sorts.
It always looks… fake.
And the best customers smell it a mile away.
It’s like looking at a xerox copy of a FAX — where even if the “form” is there, the substance is missing.
Which is why they’re never “the man” in their markets.
And are instead just faded copies of someone else’s original.
And let’s face it, the old saying is true…
“An original is always worth more than a copy.”
Ben Settle
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