A few days ago I saw a post on flakebook about personal branding.
It was full of the usual advice I’ve come to expect on social media. And, one of the 6 things it taught was about finding so-called “influencers.” And, the formula it used to find influencers was amusingly complicated, relying on figuring out some influencer’s Twitter scores, average engagements, how much they pay for each tweet, what services to use to find these people, and a bunch of other “cool” sounding metrics sure to make any goo-roo fanboy’s nethers tingle.
Me?
I’m not going to say that won’t work (I’m told by a reliable source it does).
But, it’s astonishing how people will take the simplest of things (like building a strong personal brand) and complicate it.
Here’s my online personal branding strag-ege-ege-etry:
1. Build email list
2. Mail it daily using *your* own personality
3. Include valuable offers in each email that will improve peoples’ lives
That’s it.
Well, that and know your market/topic inside and out.
Do that and you don’t have to goose around trying to get so-called “influencers” or whatever. They will naturally come to you (sending you leads, finding you on social media, interview you on their podcasts, invite you to speak at their events, etc) and promote you without having to play Twister with metrics because you actually are a unique voice people want to hear and not someone trying to get noticed.
Anyway, I already know most who read it will complicate things.
It’s just the nature of the beast.
Which is why the few of us who embrace simplicity have nothing to fear from you… and will indeed profit from your complicating of the simple.
Now, onto bid’niz:
As far points #1 and #3 above, you’re on your own.
I’m not a list guy.
And, I don’t teach how to build offers (which is marketing 101 — you should know what an offer is and have one before coming to my table).
But as for mailing daily?
That’s where Yours Unruly can help.
I teach it every month in my “Email Players” newsletter.
Subscription info here:
Ben Settle
