Let’s rap about the so-called Internet marketing “syndicate.”
What’s that?
Basically, it’s a group of Internet marketing goo-roos (selling to the Internet marketing niche) who have cleverly figured out a way to (more or less) erase competition by ganging up and promoting to each other’s massive lists in a very deliberate way. I won’t go into the nitty-gritty here because, frankly, others have written more about this in far more detail already.
Some people are REALLY angry about it, too.
Me?
I find it extremely amusing.
No… not the syndicate part, necessarily.
But the fact anyone gets freaked out about it at all — especially when there are so many ways to immunize your business from the goo-roo boogeymen.
Like, for example…
1.) Building your email list properly
By “properly” I mean mail them on a regular basis (preferably daily, IMHBAO) in a way that doesn’t insult their intelligence or treat them like drooling idiots.
And for pity’s sake, don’t keep “moving the free line.”
It’s much more profitable to learn to SELL via email, instead.
2.) Not marketing to the hyper buyers
They’re the WORST people to sell to.
Why?
Mostly because they are serial refunders, pain in the arse customers, and only make up a small fraction of your overall market in the first place.
Nowadays I try to deliberately turn them off.
I suggest you do, too.
3.) Using direct mail
Finally, if you REALLY want to “stick it to the syndicate” start using direct mail. That means sending your customers a REAL physical letter in the mail.
It’s not nearly as hard (or expensive) as you may think.
In fact, it’s as easy as email now.
But, it is kind of a detailed subject to go into here. So if you want a free training on the subject, check out the tele-seminar Doberman Dan Gallapoo is putting together showing web marketers how to painlessly use direct mail.
Details at:
Plus, when you attend, you’ll get a free issue (in PDF format) of a recently Crypto Marketing Newsletter issue I wrote on direct mail, too.
Anyway, that’s it for today.
Cheers.
Ben Settle
