I should have known.
Yesterday’s email about the lame goo-roo tricks prompted some more from my eagle-eyed subscribers that I’d now like to share with everyone.
Check ’em out:
- Lying about scarcity. (i.e. “I only have 9… make that 5 spots left and they’re going fast!”)
- Not unsubscribing people from lists when they try to leave.
- Bogus pricing schemes where they can’t guarantee the price will (for example) stay at $997 and may HAVE to go up to $5,000 or whatever. (They don’t control the pricing of their products? Who wears the pants in their business?)
- Saying (in every. single. offer) “But wait — there’s more!”
- Claiming people can make money with their magic goo-roo system without doing a lick of work. (Unless they’re selling an info product on how to nab a government jobby-job, of course.)
- Over use of the word “buddy” or the prospect’s name in emails.
- Using the ol’ “Ooops, I made a mistake…” email when there was no mistake and they just wanted a gimmick for following up (lack of real sales skills and substance must make that one especially appealing).
Hey, I just thought of something.
Maybe I should opt-in to all the goo-roos lists?
What better way to find out what NOT to do than by watching these yahoos systematically use the same, tired old phrases, tricks and schemes?
On second thought… maybe not.
After all, I may not be able to unsubscribe later.
Dang.
Anyway, to see how the “for real” sales and marketing masters get the job done (without tricks or scheming), zip on over to:
Ben Settle
P.S. Hat tip to Jason, Andrea, Marya and Paul for sending the above examples in, very amusing stuff.
