There are lots of lies in the marketing world.
Lots of exaggerations, too.
And in some cases, even outright hoaxes.
The biggest is probably people claiming to be testing.
I’ll even give you a real life example:
For over a year and a half I worked with a big, and fast-growing info publishing business. And early on, I remember the main marketing guy bragging about testing and measuring everything. However, while things may have changed in the last couple months (I don’t roll with them anymore), do you know how many “tests” I saw in that 1.5 years?
I could count them on one hand.
In fact, the entire time I was there, I only saw ONE headline test.
This is VERY common in Internet marketing.
People claim to test, but really don’t.
And even those who do usually only test two turds against each other (based on what they see a goo-roo doing, foolishly believing that just beause someone is a great marketer they are a great copywriter, and vice versa) to see which one doesn’t stink as bad, instead of testing bold, fresh and… yes… contrarian ideas that often lead to big response.
My point?
Many people who claim to be big testers simply aren’t.
They might SAY they are.
They might THINK they are.
They may even BELIEVE they are.
But they’re not.
And if you’re studying them, you’re sabotaging yourself.
Ben Settle
P.S. If you are going to study other test results, I suggest ignoring Internet marketers and seeking out OFFLINE marketers, instead, who test with their own money on the line.
Only the BEST survive in that climate.
And just having a “rock star” persona won’t cut it.
One of my favorite offline marketers is Doberman Dan.
He worked side-by-side with Gary Halbert.
He tests promotions offline with his own money.
And he has more “real world” business experience than any of the high falutin’ Internet goo-roos who are one bad launch away from poverty.
And guess what?
He just created an info product for people who want to be “kitchen table entrepreneurs” (people who make money online or offline in just a few hours each day, whether at your desk, on the couch or even at your kitchen table).
You can grab a free lesson he’s giving away at:
