Here’s something to ponder on:
Last weekend at Greg Gomez III’s Fast Start Summit, video marketing “grand puba” Tyson Zahner and I got to talking about how much easier it is to sell to non-IM type of people, despite the big objection from people in our world being “yeah, sure, what you teach works in the make moolah markets, but what about consumer markets???”
What these do-gooders don’t realize is we ARE in the hardest market to sell to.
Why?
Because y’all IM’ers know all our tricks.
You know all the persuasion tactics.
You know all the psychology.
You know all the headline formulas, etc.
(Or, at least, are in the process of learning it.)
It’s a lot like the dating world. Guys who understand the game know you can never rest on your laurels and stop pimping your girl. Other dudes are always trying to hit up on your girl. Always trying new ways to charm, seduce, and entice her away from you. Always trying to pimp her.
And so it is when you sell to the IM market.
You can never rest on your laurels.
People (your competition) are always trying to hit up on your girl (your list).
Always trying to seduce her with new ways to charm, seduce, and entice her.
Always trying to pimp her.
Not so in a lot of consumer markets.
Many are filled with marketing schlubs who have no idea how the game is played and are even afraid to make offers at all hoping people will go through the trouble to google them to buy something. (Take the golf market, for example, the golf companies are clueless, which is why they “market” themselves by giving away free stuff to country clubs, etc hoping people will wear and use their stuff and tell their friends.)
I’ve sold in many, many, many markets.
And, I can tell you:
Selling to IM’ers is much harder in the long run than markets like golf, weight loss, self defense, home business, various health markets, college funding, and the list goes on. Some are harder than others, but overall, they are much easier than the IM crowd.
This is why, if you sell to IM’ers, email is vital.
Yet, ironically, most emails to the IM market absolutely suck.
And they suck because the marketers sending them rest on their laurels thinking they can just swipe and steal, send self serving drivel, or just be great give-away artists (sending free content constantly — getting lots of praise and likes, but a fraction of the sales they could and should be getting).
I hear from these guys all the time.
They are the biggest part of my Email Players subscriber list.
They’re tired of failing.
Tired of listening to nonsense that only works for people with rockstar positioning with gigantic lists.
Tired of wasting time and money.
Well guess what?
If that’s you, and if you are ready to sac up and invest in your email education, then the “Email Addiction” event I’m doing with my droogie Kevin Rogers will show you how to stand out like a fart in study hall from anyone else you’re competing against — regardless of what market you sell in, or what kind of product you sell. As long as you have a list (doesn’t have to be a big list, neither Kevin nor I have big lists) and an offer people want, our wicked ways of getting your list literally addicted to your emails will kick all kinds of gluteus assimus for you.
It’s not for people with zero list or product.
And it’s not for price shoppers. (It ain’t cheap.)
It’s for people who want to win and, for people who play to win. (Not people who play to lose — which is most IM’ers, sadly).
If you want to attend, here are the details:
It’s going to be on October 24-25, 2016 in St. Petersburg, FL.
(hotel to be determined)
Price: $3,995.
And, seating is limited to just 6 people.
Very small, very intimate.
You’ll get lots of personal help/attention.
To attend you have to apply here:
https://goo.gl/forms/ZFfw9zzsbUsqiPQA2
Ben Settle
