So we went on a little road trip couple weeks ago.
It was nothing exotic — just a trip to our doctor and dentist who’re 3 hours away. (Hey, good healthcare is rare out here in the “sticks.”)
Anyway, much of the drive is through “bigfoot country.”
No… we didn’t see BF.
BUT… we did see another “monster” even FREAKIER.
Here’s what I mean:
When we got to town, we decided to grab a slice of pizza from a popular pizza joint. A place everyone raves about, gets great reviews and that’s a “household name” in the area. So we hopped into the Settle-mobile, and sped off to get some. Except… what should have been a two minute jaunt down the street, turned into a 30 minute goose chase… since we couldn’t FIND the place.
You see… it had no sign.
Can you believe that?
It was extremely frustrating, too.
Frankly, after about 20 minutes I was ready to abandon the chase until, by sheer accident, we stumbled into it.
Ironic, isn’t it?
This is supposedly the BEST pizza joint in the area.
Yet they didn’t even have a sign.
Freaky.
I wonder how much moolah they’ve lost from that?
How many said “screw it!” and went elsewhere?
How many WOULD have bought if they saw the sign?
It’s just like an ad without a headline (or with a WEAK headline) — even if you have the best product, a world-class sales letter and hundreds of glowing testimonials singing your praises… if nobody SEES or notices (if the headline’s lame)… it’s all for naught.
No sale for you.
The battle truly is won or lost at the headline.
No ifs, ands or buts about it.
And that’s why the next issue of The Crypto Marketing Newsletter is ALL about headlines. Including how to get DEEP into your prospect’s psychology and bang out headlines that let you blow right past your competitors (even those with better “copywriting.”)
This ain’t just a bunch of headlines to swipe, either.
This is the MENTAL side of copywriting.
The part you can’t get from templates or swipe files.
Anyway, this issue goes to the printer Friday.
Go here to subscribe, while there’s time…
Ben Settle
