Since so many people are fascinated by split tests…
I was at a high level email marketing mastermind last month. And, I was sitting at a table with some people and one of the chicks sitting with us looked up my site, sees the picture on my main splash/squeeze page where I’m sitting against a wall and says:
“Ew, I don’t like that one you look like a heroin dealer”
I must admit:
She’s not necessarily wrong about that.
In fact, I remember thinking that version would lose and was surprised my web guy Keith Commins insisted on testing it. But, the drug-dealer version did win and, well, so it is.
The point?
Probably, there are several.
Like numbers trumping opinion.
Sometimes creepy wins.
And, why so serious?
Now, let’s get down to bid’niz:
The October “Email Players” issue is packed from stem to stern with ways to shoot up your business with more sales. Including an advanced lesson on how to write emails that not only get your cash register ringing and ka-chinging, but lets you slip right into your readers’ psychology so they can’t help think about you, your product, and your business.
I learned this from an A-list Hollywood movie director.
And, it’s a doozy of a tip.
Subscribe before it goes to print here:
Ben Settle
