One of the most profitable emails I ever wrote was as an affiliate for Ray Higdon’s 3-Minute Expert product which shows people in MLM how to become a legitimate expert (so when they sell their program, they have credibility, amongst other benefits).
So it was for people in MLM.
But, the email was not “about” MLM.
It was about sex.
And betrayal.
And, yes, something nobody we competed against in that market had the balls to write about. It was raw “uncircumcised” truth about something that was probably in poor taste for an email by conventional goo-roo standards. In fact, while I read it out loud live on a webinar once, at least one person said it made him physically sick to his stomach.
Ooh yeah, baby.
That’s how you know you did it right.
Anyway, that email was a prime example of the persuasion secret I’ve been yapping about for the last week that is in the August “Email Players” issue, that also got us the most opens, clicks, and sales from that campaign.
It’s also featured in the August issue, too.
(Towards the end.)
To subscribe before I send it to the printer tonight, go here:
(once I do that, it’s too late to get it)
Ben Settle
