One of the most valuable lessons I ever learned was something the great Dan Kennedy said his most successful multi-millionaire clients do, but virtually nobody else he’s ever seen in business does, or are willing to do.
Something there is a lot of psychological “resistance” to doing.
And, in some ways, horrifies certain people at the very thought of it.
But those few super successful clients who do it?
Mr. Kennedy says they not only do this potentially horrifying thing, but take an almost twisted delight in it.
Anyway, I first learned of this about 18 months ago.
And, have rapidly been implementing it ever since.
The result?
Since doing what Mr. Kennedy commanded, I can tell you my business has grown like crazy, my sales have grown like crazy, and my brand (as well as my list of envious trolls and pissed off competitors) is growing like crazy. In fact, the first year I started doing it (2017) was my first 7-figure year in gross (not net) sales, which I believe had a lot to do with following this “gruesome” advice. And, while I was already doing some of it before (it fits my personality quite snuggly, which made it way more exciting than frightening to do, your mileage will almost certainly vary…) when I embraced it — even as it’s gotten me laughed at, scoffed at, and even yelled at (on paper) by certain people — my business has only been growing faster and more rapidly in the past 18 months than it has in the past 18 years.
It’s also something, incidentally, the late, great Earl Nightingale did, too.
And, I *think* it can work the same kind of miraculous results for my Horde, as well.
That is, those with the guts to do it.
(And no, it’s not being “controversial!” or anything like that, it’s way more encompassing.)
Anyway, here’s why I bring this all up:
After 18 solid months of implementing this concept, I have decided to dedicate an entire issue of “Email Players” to it. Not only how I am implementing it, but how I’ve also done so (without realizing it, and completely on accident ironically) with the most successful clients I worked with back in my client days.
But, a word of warning:
I wrote this issue as a “beacon” to guide you, and not a business plan.
I say that because the copycat nature of the internet marketing world seems to turn people into drooling zombies incapable of creative problem solving or independent thought. And, if that’s you (and be honest with yourself if it is… it’s perfectly okay, most people are better off being shallow-minded followers) doing exactly what I do will very likely destroy your sales.
That’s the grim news.
The un-grim news, though, is this:
If you take the *concept* and apply it to your unique business, your unique personality, and your unique goals… I believe it can change everything you ever thought about business, and take you to new heights of success most business owners can only dream of.
Something else:
Of course, like all the truly life-changing information in the world… small thinking, opportunity-minded types will be very disappointed in this issue. These types (i.e. people who look at the newsletter as a one-time expense they can profit from in the short term, and not a long term investment that builds on itself each month) who are at the mercy of their emotions and tempted to subscribe right now to just get this one issue should realize they will get zero value from it, simply won’t have the mentality to use the info properly, and will be wasting their money. Which means they will then be tempted to whine to me about it, probably. On the other hand, bigger thinking types who aren’t afraid of being laughed at, spurned, and mocked in their industry/profession/niche… who have the character to stick with a decision long after the excitement of the moment has passed… and who think, plan, and execute ideas with a big picture world view… will, I believe, find it changes everything for them.
And, changes things quite rapidly for their businesses, to boot.
A tall order?
Well, you can be the judge after reading and using the information.
That is, if you subscribe before the looming deadline when I send it to the printer.
After that, it will be forever too late.
In fact, even if I decide to sell back issues again some day, I will very likely omit this issue from the list, as it gives an intimate glimpse into how I think, work, and build my business I prefer to keep as exclusive as possible after this issue goes to print.
All right, enough.
If you want to learn what’s in the April issue, here’s the link to subscribe while there’s still time:
Ben Settle
