Lately I’ve been doing more joint ventures than usual.
I’m not against JV’s or anything.
However, besides the last 30 days, I rarely do them anymore (it’s much more profitable to sell my own products). And when I do it’s usually on the back end.
But this last round of JV’s has caused a problem:
Suddenly lots of other people are pitching me to JV now, too.
Which is perfectly fine, by the way.
It’s wise to approach people who are actively doing affiliate offers since they are the ones most likely to be interested in JV’ing with you.
Even so, I must make something clear:
Doing these JV’s is not “business as usual” ’round here.
These last few deals were for specific products people on my list had already asked about, and not me blindly throwing products out there hoping people might want.
Take, for example, the Scott Haines copywriting offer.
Lots of people have asked about an “A to Z” copywriting course.
And Scott’s course is one I’d actually lobbied him to sell about a year ago — mostly due to his reputation as a teacher and because his system is far more affordable than other courses from people of his caliber (he was personally trained by Gary Halbert and his client base includes “heavy hitters” like Jay Abraham and Donald Trump).
You can read about it here (it ends tomorrow):
So anyway, here’s the point:
If you’re one of the people who recently approached me to JV, don’t take it personally if I passed on your offer.
I’m not being a jerk or whatever.
It’s simply that my relationship with my list is priority #1 and everything else (including the almighty sale) is a distant second.
Yes, I know that’s not what’s taught at “goo-roo school.”
But, as I keep telling people, I’m no goo-roo.
Nor do I play one on the Internet.
Ben Settle
