“They are unruly, and therefore cannot be ruled”
-The Other
“The Avengers”
I recently re-watched “The Avengers”.
Not my favorite Marvel Comics movie (that honor goes to “Thor” — and before you argue my choice, remember ye the Benverb: “I’m incapable of ever being wrong, ergo I’m always right”).
But, well worth watching again.
Especially the mid-credits scene.
It’s where “The Other” (Thanos’s Lackey) tells Thanos about the earthlings — how they’re not the cowards they were supposed to be.
And, how they’re “unruly”, and therefore cannot be ruled.
There’s a great business lesson there.
Especially if you adopt the “Anti-Professional” mentality I teach.
And that lesson is:
“Ruly” people are often ignored.
Rarely make any lasting impact in their business, field, niche, or market as anything but a plain vanilla entity.
And, worst of all… are easily enslaved.
Enslaved by what, you ask?
Well, your milage may vary, but I’ve noticed many of the people I know who are easily controlled are slaves to things like:
- Their emotions (anger, jealousy, etc)
- Competitors
- Low class jackass customers, clients and leads
- Swiping & copying (they have zero ability to think, and are basically just drones)
- Their base urges
- Being “offended” at everything
- Public opinion
- Manipulative, damaged or even outright toxic people who bring zero value to their lives
- Marketing hype
- False modesty
- Peer pressure
- Needing to be “liked”
- Family (when one crab tries to crawl out of the bucket, the others immediately try to pull it back in…)
- Political agendas
- Celebrity worship
- Their spouse or someone they romantically pine for
And the list goes on…
I know the mush cookie types on my list will disagree with me on this (if that’s you, then see ye again the Benverb above), but that makes this no less true:
The more “ruly” you are, the more easily you’re ruled.
So don’t be ruly.
Be UNRULY!
Especially in business.
In other words, don’t fear breaking silly rules. (BTW, since some people take things insanely literal — I’m not talking about breaking laws — either temporal or moral, k?)
Or bucking public opinion.
Or telling people bringing you down to hit the bricks.
Or getting on your horse, living by your own code of honor and doing what you gotta do to be the best there is at what you do.
Pretty simple stuff.
And it’s especially true of email marketing.
It’s what I teach in “Email Players”.
And, it’s one reason why my system works so well.
More info here:
Ben Settle
