Behold…
Time to dispel 4 big myths about what’s “king” when it comes to persuasion and selling online.
Ready?
Set?
Okay then.
Here. We. GO —
1. Myth #1: Value Is King
Bzzzt!
True, value is important.
And we should deliver loads of it.
But is it “king”?
If it is, then it must be hiding amongst the peasants.
Because there are millions of people delivering value on the Internet right now who still can’t sell a single blessed copy of their product or minute of their time. I know I spent many years delivering value with very little to show for it. And if value is “king”, all the hyper value providers would be rich beyond their wildest dreams.
But most ain’t.
In fact, many are struggling.
(And, wondering why…)
2. Myth #2: Content Is King
Ditto #1.
There are lots of people working like mules putting out massive amounts of valuable content each day who STILL haven’t made much of the green stuff. If content was the end-all-be-all, then all of these people would be swimming in the dough like Scrooge McDuck in his big money vault.
But they’re not swimming in money.
Many are drowning in debt.
Because again, while content IS important, it’s not king.
3. Myth #3: Copy Is King
No matter what a chest-beating copywriter says… copy is NOT king.
It’s much farther down the totem pole.
(Like under your list, offer, and positioning for starters.)
4. Myth #4: Teaching Is King
Is it?
We pay teachers almost nothing in our society.
If teaching was this magical wealth-building skill, then great teachers would all be fabulously wealthy, no?
Yes, teaching is important.
It can do wonders for your credibility and positioning.
But it ain’t even close to being king of persuasion.
OK, so if the above aren’t “king”, what is?
Do you really want to know?
You do?
You sure?
Okay then, my little droogling, then I got good news.
Tomorrow’s “Ben Settle Show” episode shows you exactly what the kind of persuasion is… whether you’re selling online, offline, or on the sidelines. In fact, this attribute can serve you well not only in your business life, but your personal life, too (friendships, relationships, etc).
So buck up, lad.
And watch for my email tomorrow.
In the meantime, listen to previous podcasts here:
Ben Settle
