Many moons ago I did an email about the “king” of selling online.
Remember that little ditty?
Basically I said I do not believe teaching, giving value, creating content or copywriting are “king” of selling online — despite what some goo-roos say.
This then begged the question, what IS king?
Since that time, many have sent me their guesses.
And, I must say, they are ALL very good tries.
Like, for example, someone said your offer is king.
And your offer is HUGE, no doubt. But the wrong offer sent to the wrong prospect usually won’t do much good, will it?
Another astute subscriber said a “hungry crowd.”
Important?
VERY.
But king?
I say thee nay.
Consider this:
The golf market is the HOTTEST market I’ve ever seen. It’s so rabid that, in a golf info publishing company I partner in, we once only had an order form up (no sales letter) and it was pulling lots of sales.
It’s THAT hungry a market.
But, here’s the rub:
I have a friend who had a golf site with a full sales letter with traffic, and he said he wasn’t making jack. So IMHO, a hungry market is not king, either
(Especially if you ain’t the only “grocery store” in town).
Look, the real “king” is not necessarily obvious.
It actually transcends all the stuff we see in the old school marketing, sales and copywriting books. (In at least one instance it’s frowned upon by one of the old time masters.)
Yet doing it today is (I believe) mandatory.
Especially if you want to stick out like a sore thumb in your market.
And especially if you want to make selling much easier (and even fun).
And guess what?
This is the FIRST CD/transcript lesson in my Crackerjack Selling CD Club (which launches tomorrow). I was going to hold off on this lesson for a while. But it makes a perfect “foundation” and is like giving rocket fuel to all your selling activities. (Both online and offline.)
Oh, and don’t forget:
If you subscribe tomorrow on launch day, you also get a 60+ minute advanced teaching on 5 different ways to use simple stories to sell more of your products and services — along with examples.
You can jump on the notification list at:
Hope to see ya on the other side 😉
Ben Settle
