True story:
I was recently talking to a friend about how my dog Zoe is a living, breathing, and barking example of how to get all the clients (coaching, consulting, freelancing) and customers you want. And, get them coming to you, instead of you going to them.
Here’s what I mean:
My dog Zoe is part corgi and basenji.
The basenji part is strong with her.
And, because of that, she has an instinct to chase things (basenjis are African hunting dogs). In fact, I was told when I first adopted her from the dog shelter that, if she were to get away from me, the LAST thing I should do is chase her because that’ll just make her run. Instead, I was told to do the opposite — and run the other way, so there is a chance she will want to chase me, instead.
And guess what?
So it is with getting clients:
(If’n clients is your bag, baby.)
Person becomes a coach or freelancer or whatever.
Person starts buying into all the so-called law of attraction.
Person realizes it doesn’t really magically work the way their favorite woo-woo universe-worshipping vibrating shaman selling them all the law of attraction products via Facebook says it should.
Person then gets desperate.
Person then gets needy.
Person then starts chasing, instead of positioning themselves so people chase them.
Person then gets mad at elBenbo for (obnoxiously) saying “I told you so”…
Which reminds me:
One of the sales letter inserts in the January “Email Players” issue is a pitch for one of the single best products I’ve ever seen for coaches, freelancers, and consultants getting booked with all the paying clients your greedy little spleen desires.
How about that?
This email isn’t pitching content.
It’s pitching another pitch within a pitch.
I bet that’s a first…
Here’s where to subscribe:
Ben Settle
