Yeah, yeah, yeah…
I know, I’ve been talking a lot about my favorite show “Breaking Bad” in the hallowed pages of these emails lately. And recently, my fanboyism for the show has paid off in spades as “Email Players” subscriber Tobin Poppenberg recently sent me a t-shirt with a figure drawing of the show’s main character “Heisenberg.”
You can see it by clicking here.
(I’m quite proud of it ha ha)
By the way, side note #1:
The quickest way to get my attention is to buy me stuff like this.
I’m shameless like that…
Side note #2:
If you’ve never seen the show, the shirt probably looks dorky. But, I can assure you, it’s kool and the gang.
Anyway, is there a point to this?
Of course there is.
It’s all in the shirt, baby.
You see, the guy on the shirt “Heisenberg” in the show has gained a sort of cult-like following amongst the meth-using and dealing underworld. Nobody (alive) has really seen him, and so all people had was a vague drawing of what he looks like.
And he’s a legend in a sense.
Something larger than life.
Not just a man… but an icon.
A man to be feared… and respected.
And as a result, he attracts the attention of everyone from competition (like a billion dollar drug cartel)… to the DEA (who he continues to elude)… to thousands of “fans” of his product.
It’s not all that different online.
Especially when you use my email system.
Do email the Settle way and you start attracting all kinds of attention, and become kind of a “legend” in your own niche(s).
Some of it good.
(Like JV partners, clients, colleagues, etc).
Some of it bad.
(Like idiot copycats, jealousy, etc).
But attract attention you will.
And with that attention comes more sales.
More customers.
And, yes, more profits.
So sac up, Heisenberg.
Get those emails out.
And, when you’re ready to play with the big boys, go to:
Ben Settle
P.S. Next issue (coming up soon)…
I’m going to show you how to legally get other people to write your emails for you… without them even knowing it (and without copying other emails). Also going to hand you a bunch of cool subject line templates… and a proven way to “reanimate” dead buyers on your list who haven’t bought in a while (or any leads who haven’t heard from you in months or even years).
So much information.
All packed into one issue.
But, only if you subscribe in time at:


