The lifting tail never lies
An Email Players subscriber recently asked me about how to tell what kind of offers to sell to your list, how to know what they really want vs what they simply say they want, and should she just throw out affiliate offers here and there to see?
My answer:
You gotta watch for the tail to lift.
What this is based on is — and this may be a bit gross, but whatever — my dog Zoe when she has to really go #2. She’s a very old dog. So old I am not even sure what her real age is (approximately 98 years in dog years according to her vet, based on her size, breed, and weight).
And one sign of her old age is she can’t really hold in her pewp.
Literally will just plop out when walking around the house or in her sleep.
Very messy.
Not fun to have to chase around all day or wake up to in the morning.
Thus, I’ve had to think up some ways to deal with it.
One of which is logging what time she eats.
(She goes between 12-15 hours after eating, usually, not always, like clockwork).
Another is by observing her tail.
Yes, when Zoe is about to take care of bid’niz her tail lifts a bit, and there is some flaring going on. If she is pacing around and her tail is not lifted, she doesn’t really have to go. But if her tail is up, out I take her, in some cases even picking her up and running her out the door.
It can be elusive, too.
In fact, not long ago I had her out for almost a half hour thinking she had to go, but saw no tail liftage. So I took her to go back inside. As I was sliding open the screen door to let her in, her tail lifted. So I pulled her back into the yard and, sure enough, she went.
I did not have to guess she had to go.
I knew she had to go.
Because Zoe’s tail doesn’t lie.
She will lie by acting like she has to go out because she smells something.
But the tail?
It never lies.
As it is with Zoe’s tail, so it goes with your list.
The lessons here are many for those with noses to smell and tongues to taste.
Find out what your list’s “tells” are.
Then proceed accordingly.
Then, if you got what it takes, proceed to the link below for more info on how to subscribe to the Email Players newsletter:
Ben Settle
