Recently on Twitter a guy named Billboard Chris posted:
It’s up to Gen-X to win the culture war.
We’re still in the workforce, and coming into dominant positions politically.
We’re the last link of humanity who grew up with life before the internet. We’ve lived through more change than any generation in mankind’s history, and we can see what’s happening to society with the proper perspective.
I hope we get some more Gen-X fighters in the arena.
I don’t know about that.
I’m GenX through-and-through.
And I think I speak on behalf of many in my obnoxiously apathetic generation when I say it’s doubtful GenX will win any culture wars. And I also believe that what Stephen (the insane Irishman in the movie Braveheart) tells William Wallace — as they’re hiding under their small wooden shields from hundreds of arrows raining down, with their friends’ eyeballs, butts, testicles, and skulls being pierced on both sides of them — sums up a lot of our attitude best:
“The Lord tells me he get me out of this mess. But He’s pretty sure you’re fooked.”
That’s certainly my attitude when Millennials & Zoomers ask my opinions on culture.
They’re on their own far as I’m concerned.
Especially the ones naive enough to still live in big American cities.
And there’s a reason I moved 300+ miles from any big city to a totally homogeneous small town.
Those not following suit will find all this out the hard way.
Especially if they are in the marketing bid’niz and still do silly nonsense like rely on one platform (Twitter, Facebook, whatever), hide behind cartoon avatars building someone else’s brand instead of their own, and chase algorithms & bright shiny objects instead of focusing on the basics:
Build list, mail it daily, mail those buyers something else.
It’s not all apathy over here though.
I still want to help my customers.
Specifically, my Email Players subscribers..
Which is why many have noticed that this year I’ve been especially aggressive about overdelivering (or, as one guy put it: overwhelming) in sheer volume, with double sized issues, extra-sized issues, etc. Because far as I’m concerned this year, and especially 2024-2025, are going to be nothing short of insane.
If you don’t have your shyt together – business & personal – by then, you’re fooked.
Nobody wants to hear that while fapping to their false gods like fapGPT, crypto currency, etc.
But that makes it no less true.
It’s not all doom & gloom though.
Not if you know what you’re doing.
Especially with email.
More on that here:
Ben Settle
