I speakiff the trufe:
A couple years ago a lovely woman named Natasa Lekic, CEO of a New York firm that helps authors create a book and then connects you with sought-after editors in the industry, sent elBenbo a life-altering (in a way, at least) email.
She said two things.
1. She’s NOT the biggest fan of my emails
2. But, she said she read some of my Zombie Cop book, said it was good, and that Yours Unruly has a great sense of pacing and world building.
She even offered to connect me with an agent.
(That’s not what her company does — so nothing in it for her.)
Anyway, she got me thinking about something hardly any (if any) other marketers think about. And that is, the idea of world-building. To me, it’s very natural after mindlessly spending my yute playing Dungeons & Dragons and other RPG’s. Building worlds, characters, adventures, narratives, story arcs, and all that jazz comes very natural to me due to that.
And, it was just as natural to bring that to my marketing.
To my brand.
And, yes, to my bid’niz as a whole.
And you want to know what else?
I deliberately brought it to my Facebook group (Immigration is closed — don’t ask to be let in, and no I will not make any exceptions, I am getting rid of people at the moment) where I have built a “world” revolving around me, what amuses me, and my products and life. The result has been a lot more sales, a more bonded (and happier) audience, great new friendships, new bid’niz ventures (like our upcoming Wine Villains event in Napa, California in July), and the list goes on.
Very few people (if any) understand how to world-build like this.
And, even those who do, do it on accident.
(Like I originally did before I got the email above and thought about it.)
But, that doesn’t have to be the case with you.
Because, the April “Email Players” issue explains some of the ways I built my own World not just in a flakebook group — but how it extends to my entire business.
This sucker goes to the printer shortly.
If you want it, you’ll need to subscribe before I send it in.
Here’s where to do the noble deed:
Ben Settle
