For some reason (no idea why, random…) I started thinking about the TV show “Lost” recently. Despite its idiotic series finale ending, it started out with some of the best storytelling I’ve ever seen.
I distinctly remember the first season.
I liked the first two episodes well enough.
Nothing too earth-shattering, but good.
Then, the third episode “hooked” my righteous gluteus assimus to the point where I watched the entire 6 seasons (despite the ridiculous plot holes, insults to the viewer, and other JJ Abrams BS he injects in his movies/shows) all the way, hoping that one day… *some* day… the show would give me the kind of entertainment and vibe that 3rd episode of season 1 about John Locke and his being rejected for the Australian walkabout and miraculous healing from the island did.
(Fans of the show will no doubt remember this)
That episode — and “don’t tell me what I can’t do” scene in particular — was my dopamine drip. I kept watching and watching and watching — for 6 years — hoping the show would eventually do this again or better, to get my fix.
Never happened, unfortunately.
It had its moments, but nothing like that kind of storytelling.
Anyway, there’s an email lesson here.
You may be banging out emails and wondering if people are going to stick around for more of what you have to say. I would say yes, if you give them one great dopamine drip, they will come back for more. And, even forgive the occasional boring email or rambling nattering on email (like most people write).
Keep striving to get better.
Keep writing.
Keep sending ‘em out.
It only takes ONE email to get people hooked on you.
And that brings us to the October “Email Players” issue.
It has a detailed (and, I daresay *intensive*) teaching about how to turn your market’s worst fears, enemies, problems, and angsts into emails that pay you over and over and over for years… keeping people addicted to you and your emails, not being able to to *not* read them.
In fact, I show you a real life business asking about this.
And, the ideas I give him based on his market.
(So you can easily replicate it all.)
In some ways this is the most valuable “Email Players” issue to date.
That is, if you have a nose to smell, and fingers to touch.
She goes to the printer soon though.
Get it here while you can:
Ben Settle
