On the plane ride home this week I finally saw a movie I am socking myself for not seeing earlier:
“Creed”
Oh how I dig on this movie!
Not just because I’m a huge “Rocky” movie fan… or because Apollo Creed is one of my all-time favorite movie characters… or because Stallone is brilliant in it. But also because of all the success principles embedded inside the movie. They are classic Rocky movie themes. But, this character (Apollo Creed’s love child wanting to prove he wasn’t a mistake) is plagued by a whole different set of demons than Rocky was. I won’t give any spoilers. But, there’s one line of advice from Rocky in the movie that can make you successful at ANYTHING you want in life — yes, especially email copywriting:
‘One Step, One Punch, One Round at a Time’
Soooo simple, isn’t it.
So non-goo-roo-ey.
So non-sexy, non-ninja, non-epic.
Yet, Rocky keeps Adonis on track and competing with far better, more experienced, and more naturally gifted fighters with those words. And now, my dear little fledging, elBenbo is giving you the same advice when you’re writing emails:
‘One Step, One Punch, One Round at a Time’
Don’t get overwhelmed with panic over a blank page.
Don’t get bogged down with pointless metrics unrelated to ROI.
Don’t worry about what anyone thinks of your opinions or ideas.
Just one step, one punch, one round at a time.
Open your computer and start writing (one step), soon a story or theme will emerge (one punch), send it to your list (one round). Do that day after day and you will be successful — even if you’re not the most talented copywriter or salesman in the room.
The only thing that can stop you will be not having a list.
And that, my little droogie, is the subject of the April “Email Players” issue.
It’s all about building a list of responsive buyers.
Without spending any money.
(Although it will take time and energy.)
And, bringing the to you in a way where they are ready to buy.
But tonight’s the deadline.
To get it in time, put your sweat suit and hoodie on, and run over here:
Ben Settle
