In my completely biased opinion:
This month’s February “Email Players” issue (which is no longer available to anyone, at any price) contained my all time favorite, but ultimately second-best (as far as overall results), list-building method I’ve ever used to get lots of hot, often eager-to-go leads on my greasy little email list. It was also a big hit with the Email Players. And, I’ve already seen some smart blokes putting it into play.
But why do I call it the second best?
Because my #1 method is quite different.
A method that is the opposite of secksy and exciting, and while not necessarily my “favorite” (it’s usually a bit slow), it has put more people on my list than any other method over time. It has also generated the most paying customers, speaking invitations, JV opportunities, etc, too.
(By my guesstimate, at least.)
Plus, like the method I talked about in the February issue, it can be used by anyone — newbie or seasoned marketing pro — in most any market, while also letting you “siphon” away leads generated by other people (at their expense) they got from paid advertising, such as Facebook, Google, etc, without anyone caring, much less knowing, or getting mad even if they know you are doing it.
What is this method?
Podcasts.
But, I am not talking about running your own podcast.
I’m talking about using my wily ways to get booked on as many podcasts as you want, including on big shows with big audiences (yes, even if you are a relative “unknown” in some cases), and turning those audiences into loyal opt-ins, customers, and buyers for years and decades to come.
And if you think you there aren’t big audiences waiting to hear from you, think again, Chuckles.
Next week I am scheduled to be on a show that reaches some 12 million listeners in 190 countries.
(Think that might generate a lead or two?)
And not a week goes by when I don’t hear from someone:
“I heard you on XYZ podcast… joined your list, and bought…”
These leads are some of the highest quality you can get, too. Imagine someone tuning into a podcast, being “edified” by the host they trust, and hearing you talk about the problems your business solves for 20, 30, 45, even 60 minutes straight… then go to your site… and opt-in.
Well, guess what?
That is one helluva valuable lead.
A lead that has invested in you — intellectually, emotionally, and temporally. That lead is already pre-sold. And even if they don’t (or can’t) buy from you now, if you stick with them long enough (i.e. mail them daily using my Lucky Ways), you will very likely get them eventually.
And guess what?
I teach my entire methodology for getting booked on as many podcasts as you want, to grow your list, rapidly build your brand, and give yourself “celebrity-appeal” (the benefits are endless), in next month’s March “Email Players” issue. And if you do exactly as I lay out in this next issue (which goes to the printer in less than a week), you can practically manufacture more “luck” building a list than if your computer was a giant four leaf clover.
I show you exactly how to find the best shows that will want you on.
Exactly how to contact them and not sound needy or annoying like everyone else cold pitching them.
(Including a tried-but-true email template I have used many times)
And, what to do while you are on shows to get the maximum number of leads, coming to your site, and already pre-sold on you, ready to gobble up your wares in many cases.
I’ve used this info to get on both podcasts and broadcast radio.
(Although I think podcasts are far more profitable usually.)
And, I teach it in depth in the March issue.
Here’s where to subscribe before the deadline, while you still can:
Ben Settle
