Let me tell you a story:
Back in the 1950’s the great ad man David Ogilvy who (for all I know) may have never even sent an email in his entire life… discovered a crazy effective way to help build your email list, make you stand out in overcrowded markets and, yes, increase your sales.
Plus, he did it without the Internet.
Without Google.
And, without “technology.”
What happened was, Mr. Ogilvy was hired to create advertising for Hathaway shirts. Originally, he did the standard (but brilliant) thing of putting a Hathaway shirt on on a worldly-looking dude in a rugged background. The same psychology that worked for Marlboro and, today, the Dos Equis Man.
He wanted to create a sense of ruggedness.
A feeling of “badassery.”
Nothing really “new” about it at the time.
But, what Ogilvy did to spice things up was put a cheap eyepatch on the model — instantly giving him a more swashbuckling, daring and adventurous look.
Not just a rugged sophisticated man.
But an eccentric man.
A man who smacked of excitement and, yes… danger.
(“Why DOES he wear that eye patch…?”)
Those ads ended up running in all the major publications of the day and exploded Hathaway shirt sales.
OK, so why am I telling you this story?
And, how does it help your EMAIL list building?
Well, there’s a secret way one of my friends and I have spent months perfecting to use Ogilvy’s idea to get lots of new email opt-ins. Way more than you are getting now. And, with your existing traffic.
And guess what?
I spill the beans in the July “Email Players” issue.
But, time is short.
She goes to the printer in 2 weeks.
Subscribe here before it’s too late:
Ben Settle
