So here’s something cool.
Recently, I was reading an article about Herman Cain (who’s running for president) and about when he took over Godfather’s Pizza as the new CEO when it was on the verge of bankruptcy.
He completely turned it around.
A business miracle almost on the level of fishes and loaves.
What did he do?
Well, one thing he did NOT do is walk in with a big chip on his shoulder barking orders, acting like he was the man and expecting everyone to just do as he said because he was now CEO.
That’s what a lot of people do with power.
But not Mr. Cain.
As he put it…
“I did not walk in with the answers; I walked in with the questions.”
Yowza!
There’s MUCHO wisdom in that.
And it’s funny, because I’ve seen copywriters and marketers get hired on projects, and walk in like they’re little business “godfathers” quoting their favorite goo-roos about moving free lines or “incubating” prospects before selling to them (I still get amused by that…) or doing launches from the seats of their pants without any planning whatsoever (you know, “fire, ready, aim”)… and leave piles of profits on the table as a result.
With nary a question asked.
No market research conducted.
And barely any strategy used.
It’s almost criminal.
What Gary Bencivenga calls “marketing malpractice.”
Anyway, the point?
Most people think they’re marketing “godfathers”, but really, they’re just marketing “Fredos.” And if you don’t want your sales to end up like Fredo, don’t be a know-it-all.
Take Herman Cain’s advice, instead.
Be an ASK-it-all.
Your bank account will thank you…
Ben Settle
P.S. Truth is, there are a LOT of things I don’t know or do well (way too many things to count). But one thing I DO know is email. And the next Crypto Marketing Newsletter issue is going to show you a no-brainer way to use short little emails to bring in cash flow – fast.
All you need is a list.
And also, some testimonials.
If you have those, the rest is a piece of pizza.
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