So I got a new TV show to tell you about.
This one was recommended to me by my friend Greg Perry and it’s called simply… Dexter. Now, I’ve come VERY late to this game (just started watching the first season on DVD), but this show is a marketer’s playground.
Why?
Mostly due to the many insights it gives into human behavior.
Here’s what I mean:
The show is about a sociopath (actually a psychopath — a sociopath with the an uncontrollable urge to kill people) who is a forensics/blood splatter analyst by day for the police, but who hunts down and murders other psychopaths and serial killers the cops don’t catch at night.
So he “channels” his urge to kill into the bad guys.
A crazy weird (but fun) show.
Anyway, it’s told from Dexter the serial killer’s perspective, so he is always talking about how he has to fake having emotions, and caring about people & his relationships with others, and being like everyone else, etc. (Sociopaths lack the wiring to “care” about anyone.) And then there are also flashbacks about when he was a kid, where his dad tries to instill right and wrong in him (even though he doesn’t necessarily understand it) so he has that lifeline of moral lessons to clutch onto.
So why is it a marketer’s playground, exactly?
Because throughout each episode, Dexter has many insightful non-partial, non-biased (and unemotional) observations about how us “regular” folk behave.
Including how we communicate.
Ways we act in different situations.
And how we deal with various problems.
All very sharp “arrows” for ye olde marketing quiver.
Anyway, that’s it for today.
I’ll see you Dexters later.
Ben Settle
P.S. My Street-Smart Email System is getting closer to completion. The audio is mostly transcribed so what’s next is editing the transcripts into book form, then send to the printer, get the proof and then… it’ll be for sale.
Launch day customers get a fat discount.
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