A question that may be hard to read with it’s one-sentence-per line, but well worth the answer:
Hi Ben,
I’ve been learning about copywriting for awhile now,
And I have been starting to write bits eg practice emails,
But I ran into a small wall…
And since you are one of, if not the BEST, I was wondering if you could help.
The problem is how do you write your metaphorical analogies,
You know when trying to emphasise something,
But you don’t want to sound boring ??
You know those analogies
Well when writing them I find sometimes they may be hard to understand,
Or they need changing,
But I can’t find how to improve them.
Anyways I don’t want to waste any more of your time,
My advice:
Combine what Frank Frazetta (“godfather of fantasy art”) and Todd McFarlane the world famous comicbook artist used to become the best of the best at what they did to climb to top of their respective games when they were out there competing.
And just what, pray tell, did they do?
I am glad you asked:
1. I once saw a video where Todd said to teach himself art (which at first challenged Marvel’s “house style” and then all but replaced it for Spider-Man artists, if that tells you something) – he would spend an entire week JUST on drawing one kind of body part, or perspective, or object, or building, etc. He’d really go deep into, for example, how to draw a knee, from various angles. Or feet (which artists tend to struggle with especially), or buildings, or whatever it is.
It was a lot of work.
But he figured it out and became one of the best & highest paid in the game.
Later, he leveraged that talent into a $300+ million toy company.
A true entrepreneur.
2. Frank Frazetta once said in an interview that when you run into a challenge:
“Sometimes you just have to sit there and think”
That’s also my advice to the guy above.
And it is what I do myself when wanting to get better at something – especially when it comes to writing. It’s also how I self taught myself bullet-writing, analogies, storytelling, headlines, transitions, drama, infotainment, rhetoric, etc… by learning it from the masters of the craft who figured it out before us, and then just doing it over and over and over again, for not just days… but weeks, months, years, and now well over two decades.
I still work at it as hard as ever every single day.
And, I will add, it’s a lot easier to do that if you are writing daily emails.
By writing daily emails… and sometimes multiple daily emails… it makes every single day not only an opportunity to make sales (which is the main reason to do it), but also an opportunity to practice the things you want to get better at, instead of avoiding or shying away from it.
There are all kinds of benefits to writing daily emails selling your own offers.
Even if you’re a freelancer.
Or, I would argue, especially if you’re a freelancer.
Just realize that like anything in life:
If it was easy everyone would be doing it…
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Ben Settle
