Let’s talk about the late actor Steve McQueen and your emails.
In his first TV gig he played an old west bounty hunter, and was the biggest pain in the ass anyone had ever dealt with. On his first day *alone* he fired two stunt men (I don’t even think he had that authority, but he did it anyway). He routinely threw out scripts if they were weak or weren’t true to the character. And, he argued with directors and producers on a nearly daily basis.
The result?
What all those people admit was a far more successful show.
(Even the people who hated him admitted it.)
More:
There was something else he did, though, that frustrated the writers.
And that was, he could “say” more with just a look into the camera than 2-3 pages of dialogue said. With just a twitch of his facial expression or a glare of his eye, he communicated far more to the audience than all these professional screenwriters could with a dozen lines of talking.
And guess ye what?
There’s actually a way to adapt this “McQueen Method” to your emails.
Something you hardly ever see anyone talk about.
But, it works like crazy to get people reading and clicking.
And guess ye what?
I show you this method in the July “Email Players” issue.
She goes to the printer early next week.
Saddle up that high horse of yours and gallop over yonder to get it in time here:
Ben Settle
