One of the big “duh, Ben!” moments I had in business was when I rapped with Danny Iny a few years ago about lists.
Before Danny (B.D.) I was all about the list.
And, only the list.
After all, the money is in the list in direct response marketing.
And, I still believe that.
But, I also believe the *fortune* is in the audience. Your audience being much bigger than just your email list — like your blog readers, social media followers, people from other peoples’ audiences who hear you being interviewed, your podcast, those who watch you speak on stage, your customers, your direct mail list (you do have one of those, right?), and the list goes on.
Your email list is part of your audience.
(In my case it’s the part of the audience I talk to most.)
But, it’s much bigger than that.
And, my goal is to get as many people in my audience to get their bootays on my email list because email is my main customer acquisition method.
Enter the August “Email Players” issue:
A chunky part of it is about how to get your audience on your email list.
By that I mean, this:
1. You send your audience to your website
2. They opt in
3. You send them emails using my wicked ways
Very clean, and very simple.
And the next issue shows you how to convert those visitors into your email subscribers.
I won’t promise my methods will give you a huge list.
But, I do think it will give you a ridiculously *responsive* list.
She goes to the printer soon.
Subscribe here to get it while you still can:
Ben Settle
