Quiz time:

What’s the most deplorable word in the dictionary?

I’ll give you a hint…

It doesn’t start with an “f”, an “n”, or a “c”.

And another hint…

If you use this word, in ANY context to your email list, in your marketing, or in any other way, you are almost *guaranteed* to offend a bunch of people (especially the overly emotional weak-minded who look for things to be offended by), get a ton of opt-outs, and, if you do it right, get a pile of hate and/or troll mail so fresh, you’ll be able to see the steam coming off it like the steam that comes off my dog’s poop during her chilly morning walk.

Anyway, make no mistake about it:

This “swear” word is the most offensive of them all.

It’s polarizing.

It charges people with emotion.

And, I use it a LOT in tomorrow’s “Ben Settle Show” podcast.

So don’t touch that dial, my little droogie.

While you’re waiting, download past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle