A few months ago one of my “Email Players” subscribers came to my table with a problem that plagues a lot of emailers.
He sells a loyalty app to for online stores.
And, his problem was:
He was struggling with how to write about his market’s pains, frustrations, etc. For example, one of their pains is falling short as a dad, or overextending themselves, or death, or employee regulations and laws, and so on and so forth.
How does one turn *these* into emails for a friggin’ customer loyalty app?
’twas a good question.
My answer?
“Never fear — your pal elBenbo’s got this.”
And what I did was, I went through ALL of his customer research, point by point, and turned each pain, fear, desire, insecurity, etc — no matter how obscure or off-the-wall or disconnected with his product — into an email theme he could easily bang out.
And guess what?
I put it all in the October “Email Players” issue.
Again, this is the whole essence of my methods.
It’s not really about the “writing” or the “persuasion” or the “copy” — it’s about sound, principled thought and the laws of human behavior applied to daily emails.
This training is the most important I’ve ever done.
It can help anyone regardless of your product or market.
And, newer people will especially benefit from it.
(i.e. people who have not yet been indoctrinated with the usual goo-roo nonsense thinking you have to manipulate and put people in persuasion “choke holds” or whatever to make a sale — screw that, I’ll take the Pepsi Challenge against those tactics any time.)
All right, enough.
The hour draws late.
The deadline looms.
Subscriber here today to get this issue before it goes to the printer:
Ben Settle
