True story:
Back in my fraternity days, we would often pull a diabolically evil prank on people where we’d break into their room and smear catfish bait all over their walls, closet, desk, etc.
Why was this so evil?
Because catfish bait stench “sticks” to everything.
(Even after you clean it up!)
And, no matter how clean your room is, how tidy it is, or how much you scrub everything down, that smell lingers. And, it makes everything in an otherwise attractive room — including high quality clothes, an expensive TV’s, and other high classy objects — completely repulsive.
Anyway, why am I bringing this up?
Because, it got me to thinking about the following quote:
“The more interest you show, the more you repel the object of your desire. Uncontrollable desire makes you seem weak, unworthy, pathetic.”
That diddy is from Roberte Greene’s “The 48 Laws Of Power”
And I believe it’s the most profitable *email* quote ever penned.
Why?
Because you and I live in the single most needy society (if you are in the U.S. at least) in history. Everyone is needy. Men are needy for lovin’ from hot women. Women are needy for attention from powerful men. Internet marketers are needy for Facebook likes and approval. Politicians are needy for votes. And, from what I see, email marketers, copywriters, podcasters, coaches, etc are needy for sales.
And all that neediness is basically marketing catfish bait:
It makes people completely repulsive.
Nothing on God’s blue earth will make you more unattractive and repulsive to would-be customers, clients, JV partners, (or to anyone else) than being needy.
The worst part?
A lot of people who think they aren’t needy are.
You can see it in their emails. Or in their Flakebook posts. Or on their Twitter timelines. Or in their sales copy. And in everything else they do when trying to persuade people to buy.
So that’s the bad news.
The good news?
There are many neediness“tells.” Some of them are obvious (like telling people they “need” to buy from you in your emails, i.e. neediness projection) and some are not so obvious (like supplicating to clients and customers). But obvious or subtle, if you know the most common neediness tells, you can spot them in your own marketing, copy, selling, and emails, and fix them.
More:
Once upon a time Yours Crotchety was the neediest guy in the room.
And, it ruined a lot of relationships for many years.
(Business, persona, and otherwise…)
It also ruined my sales copy early on.
Then, when I started implemented “anti-neediness” into everything, my sales took off. In fact, back when I did copy and email critiques (I don’t anymore) this was the main thing I found wrong:
Neediness.
Nobody ever realized it until I pointed it out.
Then, they would fix it, and report back saying how much their sales improved.
Just going through your emails and knowing the neediness tells is the single fastest way to make more sales I’ve ever discovered — without having to add a single extra subscriber to your list, without having to be a better copywriter, and without having to send any more traffic to your site.
Enter the July “Email Players” issue.
I spend a lot of time on this subject in next month’s issue.
Including, listing several of the most sales-killing neediness ‘tells’ (I can guarantee everyone reading this email is doing at least 2 or 3 of them) and how to fix them.
I can’t make you any guarantees.
But, I believe this is going to put a lot of extra rupees in a lot of wallets.
Tomorrow is the deadline to get in on this action.
Subscribe here to get it, while you still can:
Ben Settle
