Two quick announcements to kick off the New Year:
1. Scott Haines Interview
Remember when I said I’d be interviewing (by email) superstar direct response copywriter Scott Haines a few weeks back?
Well, I think you’ll find it was WELL worth the wait.
It’s no wonder guys like Jay Abraham have hired him.
In fact, one of the tips Scott reveals is a huge “game changer” for me. I found out I’ve been doing something special in my sales letters (most books and courses don’t teach this) that has probably been most responsible for the success of many (if not ALL) of my highest pulling ads.
I used to do this thing sort of on “blind faith.”
And mostly just because I saw guys like Gary Halbert did it.
But now I’ll be consciously focusing most of my attention on using this one particular tactic in my ads henceforth.
Anyway, it’s revealed in question #2 of the interview.
I’ll post it tomorrow by email and on the blog.
Stay tuned…
2. Informal Survey
I’m gearing up to launch my offline print newsletter and want to know what YOU want to learn about most — especially if you are already pretty sure (assuming you’re sufficiently turned on by the offer and price) you’re going to subscribe.
If that’s you, would you do me a favor?
Would you email me at ben (at) bensettle.com with the topics and ideas you’d like to see inside the newsletter?
What kind of content would help you most?
What are your most nagging marketing questions?
Who would you like to see interviewed (I am thinking of including tele-seminars with various experts once in a while)?
What do you WANT most from a paid, offline newsletter?
Do you have any ads you’d like to have critiqued in the newsletter? If so, send a link. I can’t critique everyone’s, obviously. But there’s a good chance those who submit their ads early will get theirs put under the microscope.
Just shoot me an email at ben (at) bensettle.com.
OK, that’s it for today.
I suggest getting a good night’s sleep before reading tomorrow’s Scott Haines interview.
It’s a doozy 😉
Ben Settle
