Check these mangos out:
Over the past year especially, there’s been this new fad amongst the goo-roo fanboys to tell people to get off their email list in some lame attempt at posturing. But, the vast majority of the ones I have been (people send me stuff like this regularly) sound not only pathetic and needy (like when someone is trying to act “tough” when scared and pretending not to be, but everyone can see right through it), but are destroying their reputation, their brand, and, yes, their sales.
It’s the other side of the coin when people declare they are opting out of your list.
Just do it, already, Cupcake.
Nobody cares.
More:
It’s as stoopid as when people on flakebook drama queen and grandstand about how they are cleaning house and getting rid of friends… instead of just, you know, *doing* it without publicly nattering on about it.
The point?
It’s tactics vs principles.
The late negotiation master Jim Camp talked a lot about this. For example, when I want people to opt out it’s not done tactically or as a technique or whatever. It’s because there are certain people I really *don’t* want on my list — and who I naturally turn away — without having to say it — via my content (and even on my opt in pages).
I want to repulse the turds away.
But, I do it as a *principle* by which I do business.
Thus, I rarely (if ever) say word-for-word “get off my list!” because I don’t have to.
Contrast that to the types of “get off my list!” emails where it’s obviously a tactic. Probably, something they saw someone else do. Yet, all their other emails and marketing are clearly pandering to everyone.
It’s a big ol’ fatty disconnect.
And people sense it.
And, yes, even laugh at it.
So anyway, that’s my take on it.
Do with it what ye will.
If you want more guidance on this, check out the June “Email Players” issue. There’s a short section in it that shows you how to get the riff-raff off your email list without all the usual goo-roo fanboy pomp, grandstanding, and drama queenery.
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Ben Settle
