A few months ago, a would-be BerserkerMail client said he decided not to use our platform because his marketing manager insisted they use something more “mainstream.”
That sounded like a guy asking his wife before making a business decision.
And it’s doubtful we can help guys like that either way, so was for the best.
But it got me thinking, if BerserkerMail was “mainstream” it would almost certainly…
* have managers who care more about getting your pronouns right than building a stable platform that helps make your business more sales
* be more proud to feature podcast episodes about DEI, with guests who look like they should not be allowed within 1000 feet of a public school, instead of episodes about how to make more sales with email
* keep raising prices even while taking on $100s of millions in loans, investors, series C funding
* charge for a laundry list of pointless features you’ll never use, and then brag about them with a list comparing ourselves to all the other mainstream platforms
* encourage you not to mail often because it’s expensive and takes away from the owner’s piggy banks
* cater to mommy bloggers who think they need to plaster their emails with graphics, pretty borders, and a dozen different links in each email
* create features around what’s more convenient for the development team instead of what’s most convenient for the clients
* have a ‘free’ option that gets shyt deliverability to turn on the email marketing proles who don’t know any better
* have support run by people who have never sent commercial emails to their own lists selling their own offers in their entire lives… and just stack & reply to tickets with copy & paste answers
* give nonsensical advice about “gaming” Gmail for more engagement instead of encouraging businesses to write better emails people want to engage with
* tell you to focus on open rates instead of sales
* chase and appease price shoppers instead of value shoppers
And so it goes.
We’re definitely not mainstream.
And, in fact, will just continue to do the exact opposite of mainstream.
The same can be said for the paid Email Players newsletter. I’ve been publishing it for almost 15 years, and the reason for its longevity ain’t my sparkling personality. It’s because the info goes so much against mainstream email, copywriting, and direct response marketing nonsense that all just majors in the minors about things that don’t matter, celebrates goofy tricks, and gives milk but no real meat.
To learn more about Email Players go here:
Ben Settle
