Example #7999432 of the foolishness of mindless swipers:
Over the last few weeks, I’ve discovered my most-ripped-off opt-in page (I am even seeing it mindlessly copied now by a couple IM guru types who charge a small fortune to learn from them) gets by far the least (almost a full 100% less response) sales.
I suspected that one would lose from the start.
After all, it appeals to the dregs of the online marketing-related niches.
(Which is probably why it appeals to swipers so much, too.)
But, even I didn’t know it’d get its arse kicked that bad.
Yet, here these guys are swiping away like their lives depend on it.
But, here’s the fun part:
It’s very deceptive in how it’s losing. By that I mean, this loser ad gets way more overall opt-ins than the winning page, despite it leading to way less money in the bank. And, I suspect the schlubs swiping it are seeing an uptick in their opt-ins thinking “it’s working!”
But, it’s not.
Not if they care more about sales vs soft metrics (like opt-in rates), at least.
Anyway, it’s amusing to think of people copying an ad that literally brings in the worst bottom-of-the barrel leads because some marketing teacher told them to swipe & deploy, or whatever the goo-roo fanboys are calling it these days.
It’s also an example of yet another internet marketing stupid tax:
Blindly swiping losing ads that get way fewer sales and/or generate terrible leads.
Mindless swipers really are a small thinking lot.
And, this is just one more example of why…
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Ben Settle
