More and more I’ve noticed people who quit their “Email Players” — www.EmailPlayers.com — wanting to re-subscribe.
Usually… I reject them.
Why?
Isn’t that like flushing money away?
Mayhaps.
But if someone cancels (especially during or right after their first month) it’s usually from one or more of these 4 reasons:
1. They just wanted the free stuff
This is the mark of a loser.
You cannot do much about these types, they are who they are, and whenever your offer is heavily “bribe” based (like mine is) you will attract them.
2. They’re quitters
They’re like the guy who only takes a health supplement for 30 days, doesn’t feel results, then quits. These people are not serious about their success.
Fact is, most who stay past 3 months stick around long term.
Make lots of sales.
And CRAVE more information to get more.
And those who quit?
They often cite money as the reason.
Which brings us to reason number 3…
3. I have not provided them enough value
Money is NEVER the real reason.
Even a homeless beggar on the street can afford $3.23 per day (the subscription price). Money is an excuse, but not a legitimate reason. And if that reason is cited as the excuse then I’ve either not provided them enough value (so why let them re-subscribe if that’s the case?) or…
4. They are not using the information
Again, it’s not the money.
$3 and change per day won’t break anyone.
Most “broke” people I know piss away 5 times that each day at Starbucks. So I’m either underwhelming them (so again, why let them come back?) or they are not APPLYING the information. If they don’t apply it, they can’t benefit from it and there’s no reason for them to stick around (or for me to allow them to come back later — no do-nothings allowed).
So those are the main reasons people quit.
And also the reasons I reject most who try to come back.
Some people slip through the cracks.
But I usually catch them.
And when I do, I go all “Soup Nazi” on them:
“No newsletter for you!”
Sometimes I even tell them to try back in 1 year (another trick I learned from the Soup Nazi).
Hey, I SUFFER for my newsletter.
I demand perfection from myself.
And… from each issue.
How can I tolerate any less from subscribers?
Ben Settle
P.S. The May “Email Players” issue shows you a little-talked about way to treat your market that (1) 99% of marketers are too big of mush cookies to follow and (2) will make you stand out like a sore fart from your sheepish competitors, and can potentially make you lots more sales and deal with only the cream of the crop customers and clients.
She goes to the printer Thursday.
So if you want it before it goes out sprint to the link below.
(Hurry — knees to chest! Knees to chest!)
